Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Audition for Make America Great Again
The former UK leader, kicked off the inaugural episode of her online program with a vow to expose "those with ill intent" striving to weaken the UK, United States and European nations. She stated she would uncover how an "global web of leftists operate to undermine popular rule and the will of the people."
"We're going to look at the Trump revolution and see how this can be replicated in Britain," she said. "We will interview the key figures of the Maga movement."
In advance of the show's launch, there was a notably ardent backer. "This represents the dawn of a kind of revolution," remarked veteran reporter John Solomon. The right-leaning media outlet Just the News will host the Truss's new broadcasts.
Building Connections in the Conservative Media Landscape
Compatriot supporters, including a counselor supportive of Reform, played a role in her launch the Liz Truss Show. Its staging is adequate, if somewhat rudimentary. The show has attracted ten thousand followers in her initial seven days and her premiere garnered 67,000 views across the same period.
This represents a small opening, but in aligning with the journalist, the former PM is being entering a well-developed conservative ecosystem creating and spreading Make America Great Again themes. Central preoccupations encompass alleged censorship by the traditional news outlets and a goal to dismantle a conspiratorial 'deep state' – which the ex-PM holds responsible for the abrupt termination of her short and troubled leadership.
"Just the News is not widely recognized outside of the Maga world, but it does have influence there, largely because of Solomon, who provides analysis on Maga platforms like Steve Bannon's War Room and has even questioned the former president," commented Professor Alex Hinton, who has extensively researched the Make America Great Again phenomenon.
A Divisive Associate
The former PM's foray to transplant the pro-Trump media model to Britain has drawn her nearer to divisive personalities such as John Solomon.
He set up the platform in the wake of backlash following accusations of promoting inaccurate reports about Joe Biden's anticorruption effort in the Eastern European nation, as well as disputed reports about the former US ambassador to that country.
Solomon's reporting were repeated across the pro-Trump media, with he appearing as a frequent visitor on the widely-watched Fox News show. Trump himself boosted Solomon's reporting.
The journalist published the allegations regarding Ukraine in a number of opinion pieces for the political newspaper the political newspaper, after having been re-designated as an opinion writer following internal criticism about his work. His claims were key in Trump's pressure for the Ukrainians to probe Hunter Biden and his father in 2019. This pressure culminated in articles of impeachment targeting Donald Trump. The Senate later acquitted the president.
Shortly after the journalist departed the publication in autumn 2019, the news organization stated it was performing a review of his columns about Ukraine. It concluded Solomon had cited untrustworthy contacts and stated he "omitted important details about primary contacts in Ukraine, such as the reality that they had been charged or were under investigation."
Entering the Ecosystem
The journalist's personal media appearances are a sign of the right-wing media network Liz Truss is joining. He talked about his endorsement of the program on a broadcast he helps run on the conservative cable network, a rightwing cable channel that is the base for the pro-Trump commentator former adviser Steve Bannon and on which Tucker Carlson also is seen. Truss has already interviewed the political operative on a debut installment.
In linking up with Solomon and Just the News, Truss has become a small part in a much wider network of pro-Trump platforms that routinely share and promote one another's material.
The journalist's podcast and Real America's Voice show have often featured personalities such as Mike Benz, a conservative commentator whose arguments against the US Agency for International Development was referenced by the tech billionaire as reasoning behind shutting down the government body.
A Cross-Border Foray
While the former PM's unnatural presentation and professional woes have invited ridicule at home, a number of stateside commentators are taking seriously her bid to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.
"It is necessary to treat folks like that with seriousness, even if you may not want to take them literally," stated a former Biden White House aide, who served in the Biden administration.
"You saw how in 2024 President Trump utilized that ecosystem to spread his narrative. Certainly that ecosystem exports and influences discourse overseas. It looks quite apparent to me that the circumstances in the United Kingdom are comparable to what allowed this parallel press sphere to thrive in America."
Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in the United Kingdom.
"The internet transcends national boundaries," he said. "There is a certain environment within which ideas travel – on occasion manifesting in radical ways and occasionally in softer tones – but which is connected."
Professor Hinton said the rise of the internet-based right wing in the UK recently meant the "potential to have a increasing influence is considerable."
A Transatlantic Ambition
"Liz Truss along with political figure Nigel Farage not long ago were featured at the CPAC, where I observed they hit Maga talking points prior to the {king of Maga|